The Importance of Vision
How to overcome the end of year Financial Crisis
If you have been around churches long enough you will have seen or experienced a scenario something like the following. At the end of the year either the treasurer or the senior minister stands before the congregation and tells them that the church is behind budget and asks people to dig deep to make up the shortfall. There are lots of negatives here.
First, while it may be necessary it doesn’t convey the feeling that the church is powering ahead and kicking goals for Christ’s kingdom.
Second, the appeal is framed in terms of need rather than vision. Remember that money doesn’t follow need, it follows vision.
Third, and this is closely allied to the above, the appeal addresses budget shortfall. Budget is a perfectly acceptable word and very necessary in terms of responsibly running a church. However, the term should be banned in any discussion of raising money. Budgets don’t fire up the juices of the average parishioner who don’t want their money plugging up holes in a leaky ship.
Fourth, this request generally means the church is not having an alternative appeal such as a Christmas request for a mission project. The visionary project often gives way to the ‘stop the leak’ project.
It is not at all unusual for a church to be around five percent behind budget and while this should not be ignored neither is the sky falling in. So what should be done? In my book Giving Generously I detail how to raise money for local church ministry. If such a process is conducted prayerfully, boldly and sensitively people get excited about the ministry and will give to it. One of the items I describe, is a request to support up to six special projects. One of these projects was called ‘Our Church Our Ministry’. My successor at Figtree Anglican Church helpfully broadened the name to ‘Our Church Our Community’.
What it is in effect saying, is, please contribute some funds that can be used by the church leadership in any way that is beneficial. Where people trust the leadership and are generally supportive of the ministry and direction of the church, this project is often amazing well supported. Naturally the funds can be used in a range of ways. One would be to assist the seed funding of a new staff member. Another may be topping up the shortfall in one of the other projects. Another might be paying for any expenses that may have been generated in running the financial campaign in the first place.
However, some of the funds can also be used to fill in any end of year shortfalls. Naturally this won’t the primary way in which the money should be used. It should go into visionary projects. However sometimes this is necessary and it is far better than going cap in hand to the congregation close to Christmas. An appeal at Christmas is an opportunity to stimulate generosity to an outside worthy cause. For more on this topic and raising money for ministry, see my book Giving Generously. https://givinggenerously.com/buy-the-book-2/






Thanksgiving Day 2021 Sometimes ministers are cautious about asking the congregation for resources because they are worried the people will be irritated and the request will do more harm than good. I have always felt that if the request is made properly there will be excitement and joy rather than push-back. I reflected on this recently when I experienced a request for resources. A church that I know well held its annual Thanksgiving Day. This is the time of the year when the congregation is asked to fill red bags with items to be given to the homeless and the needy and to bring them to church on the day. The atmosphere was extremely positive. Why? I started to think about what it was that made me give and feel happy about doing it.
In my book Giving Generously I recommend holding a Commitment Day when the minister asks for pledges to fund the work of church ministry for the following year. The Commitment Day is not a standalone event but the culmination of a four to six week time when the vision and ministry of the church are highlighted to the congregation. A number of activities are held in this period but the most important is the preaching series which accompanies it. It is important to note that raising resources is only a secondary purpose of the series. The primary purpose of such a commitment series is to build up the spiritual lives of the congregation and engage them in the work and vision of the church. It is for this reason it is important to hold an annual Commitment Day even if there is no pressing financial need.
The Grace of Giving If you were asked who were the top three Christian leaders of the 20th century, who would you say? Of course the list is subjective and influenced by personal appeal and one’s own theological tradition. When I ponder that question the following names jump out to me.
Where should I give? Several years ago the sad case of a 92 year old UK woman made the news. She had come onto the radar of a range of charitable organisations, who would ring and mail requests for donations to potential donors. I am not suggesting that there is necessarily anything wrong with this, but in the case of this lady, she was receiving so many calls and requests for money from so many different organizations that she felt completely overwhelmed. The tragic consequence was that due to these and other pressures, the poor lady took her own life.