Covid Generosity

I was speaking to an Anglican minister recently and he was telling me about the changes that had been taking place in ministry with the advent of Covid-19. It seemed like a whole new world. In the course of the discussion, he mentioned that to his surprise, the giving had recently been very good. It is not the first time I had heard this type of statement. Thus I wondered why.  It might be thought natural that with the congregation staying home and consequently not being in contact with their pastor, giving might evaporate. And , of course, in some places it has. Putting on my thinking hat, I have come up with three reasons why an upturn in giving might take place in the current Covid environment.

1. People may be switching to electronic giving and consequently to more regular giving. It is true that there has been a major shift to giving on-line over the last decade or so. However, many have not opted in. These include people with theological objections who simply want to place their money in a physical plate. It can also include older members who are cautious about technology, regularly attend services and see no need to change. With services cancelled and no definite idea of when meeting physically can resume, some of these groups may have decided that on-line giving via technology isn’t so bad after all.
2. Ministers are being very creative in thinking about the on-line Sunday services, and making them crisper and emphasizing relevance. Sermons are getting shorter! There is no longer, the same old same old, but a brand new day. A friend even told me he now wears theatrical make-up on his face for his on-camera appearances. This may seem a small point but it shows how this new Covid world has forced us out of old, perhaps staid patterns into fresh ways of communicating. There is a key statement about raising resources. It is that ‘money follows vision’. In the emergency of this Covid era, churches are being forced to reassess exactly what they are on about and sharpen and clarify their reason for being.
3. People may be feeling more connected. That seems quite counter intuitive. Let me explain. Some years ago when the church at Figtree was attempting to raise significant resources for a new building, we organized a visitation to every member of the parish. The visitors carried a pack explaining the project and an audio message (it was some years ago) from me with a greeting and a further explanation of the project. There was opportunity to share prayer points and give feedback. Almost every attender was involved in some way and it certainly embedded the project in the consciousness of the church community. The whole operation was so well received that we repeated it the next year purely for pastoral purposes.

I suspect something similar to the above reasons, is happening in many good churches at the moment. Pastors understand the danger of disconnection and so have made extraordinary efforts to have pastoral teams ring around the church contact list on a regular basis. People who have never gotten a call for years are now receiving contact and offers of care, all the time. I can’t remember a time when I have felt so loved. As an introvert I almost feel over-loved!!! (I am not really complaining.) There are phone calls, texts, suggested prayer points, zoom prayer meetings, home groups and evangelism on zoom and I am sure much more. As a result I suspect many people are feeling more connected than ever. When you feel connected, giving increases.

There may be many other reasons for an upswing in giving. I would be happy to hear them. However, if you are a minister in a church where the giving is going the wrong way, it could be of course that your congregation is suffering from unemployment or cash flow crises and in need of more pastoral support. But if that is not the case and the giving is flagging, maybe paying more attention to some of the points above,  may get the curve going the right way again. For more information on raising resources in a church setting, see my Book Giving Generously. Buy the Book