The Importance of Vision
The Essence of Running a Commitment Day
In my book Giving Generously: Resourcing Local Church Ministry, I advocate running an annual commitment day, where the minister asks the people to do two things: First to sign a card indicating how much the person intends to give to the church over the next year. The second, was to give a cash gift to one or more individual projects. We used to have six projects each year as people like to support areas that engage their hearts.
The following areas are extremely important in making the outcome fruitful.
- A compelling vision for the ministry for the future. The key idea is that money follows vison rather than need. People do not get inspired by simply paying the bills. They wish to know that their dollars will make a difference in people’s lives.
- There will be a suitable date in your calendar. For our Anglican Church our commitment day settled on the first Sunday in November for historic parish reasons. It also had the advantage of securing our revenue as increased staff generally was coming on board from early January. However, another time may be in June at the end of the financial year. It could also coincide with any date that may have particular celebratory significance for your church.
- High confidence in the leadership is vital. People won’t give if they feel their money will be squandered, wasted or misused. It was for good reason that the apostle Paul wrote to the Corinthians about the collection for the Jerusalem poor.
We want to avoid any criticism of the way we administer this liberal gift. 2 Cor 8:21
- The commitment day comes at the conclusion of a five or six week preaching series. This series will probably contain a message on generosity but it will not be a series with the majority of the message on money. Rather the aim of the series will be to build personal faith or advance the mission of the church or both. People often find that this commitment series is the time where their faith grows more than any other time. That is because in making a financial commitment they are showing in very tangible terms that they trust God, not money.
5 A fruitful commitment series will have very clear communication. We used multiple sources including brochures, response cards, letters, and in particular audio visuals. It is incredibly important to produce engaging audio-visual material that clearly conveys what you are asking people to give to.
- The entire concept needs the engagement and endorsement of the church staff and leadership. At Figtree, the staff and parish council were involved in choosing the projects for the coming year. They also signed a commitment card. It is vital that they not only verbally endorse the process but show by their giving they have ‘skin in the game’.
- It is absolute crucial that the senior minister clearly asks people to give. People should not be left wondering what they are being asked to do. This task shouldn’t be left to the treasurer. It is the senior minister’s role and should not be shirked.
I would always say something like the following.
‘What I am asking you for on commitment day is to do two things.
First please sign and return the commitment card indicating how much you are intending to give to the ministry next year. Second, place a special offering in the envelope supplied and indicate which project you wish you support. I would sometimes add, with a big smile on my face, ‘please stuff the envelope full of money and make our treasurer very happy’.
- Plan ahead. There is a lot to do here in terms of getting alignment from key leaders and preparing communications and producing a compelling sermon series. I used to start the entire process about six months in advance. It is simply folly to leave it to the last couple of weeks when some crisis makes everything urgent and rushed.
Last by no means least, pray. At Figtree we always had whole church times of prayer for the ministry and for this process.
For more on running a commitment day see my book,
Giving Generously. https://givinggenerously.com/




Thanksgiving Day 2021 Sometimes ministers are cautious about asking the congregation for resources because they are worried the people will be irritated and the request will do more harm than good. I have always felt that if the request is made properly there will be excitement and joy rather than push-back. I reflected on this recently when I experienced a request for resources. A church that I know well held its annual Thanksgiving Day. This is the time of the year when the congregation is asked to fill red bags with items to be given to the homeless and the needy and to bring them to church on the day. The atmosphere was extremely positive. Why? I started to think about what it was that made me give and feel happy about doing it.
In my book Giving Generously I recommend holding a Commitment Day when the minister asks for pledges to fund the work of church ministry for the following year. The Commitment Day is not a standalone event but the culmination of a four to six week time when the vision and ministry of the church are highlighted to the congregation. A number of activities are held in this period but the most important is the preaching series which accompanies it. It is important to note that raising resources is only a secondary purpose of the series. The primary purpose of such a commitment series is to build up the spiritual lives of the congregation and engage them in the work and vision of the church. It is for this reason it is important to hold an annual Commitment Day even if there is no pressing financial need.
The Grace of Giving If you were asked who were the top three Christian leaders of the 20th century, who would you say? Of course the list is subjective and influenced by personal appeal and one’s own theological tradition. When I ponder that question the following names jump out to me.
Where should I give? Several years ago the sad case of a 92 year old UK woman made the news. She had come onto the radar of a range of charitable organisations, who would ring and mail requests for donations to potential donors. I am not suggesting that there is necessarily anything wrong with this, but in the case of this lady, she was receiving so many calls and requests for money from so many different organizations that she felt completely overwhelmed. The tragic consequence was that due to these and other pressures, the poor lady took her own life.
Landsell was born in Kent in 1841, son of a school master. He was a student at the London College of Divinity and was ordained priest in the Church of England in 1868. A teetotaller, he gained a reputation as a dynamic preacher, which he combined with a passion for missions. Obviously he was bitten with the travel bug, and not having been tied down by the incumbency of a parish, began a roving existence visiting many countries and distributing bibles and Christian literature as he did so. Initially he visited France, Germany and other western European countries but soon embarked on multiple journeys. These included Northern and Eastern Europe, and through Asia to Japan and across the Pacific to San Francisco.
The Easter season is with us again. When I was a boy I was excited by the prospect of extra holidays and chocolate eggs and other goodies. I was not raised in a church going home so was only vaguely aware of any deep spiritual significance of Good Friday or Easter Sunday. Nor did I think I should change my life in any way except to monitor my chocolate intake to avoid getting gorged. When I became a Christian the profound significance of Christ’s death for sins became much clearer to me and as a result I needed to change my life from serving myself to following Jesus.